Project Goal
The aim of the project is mainly in terms of animal rights and welfare advocacy - To raise human perceptions of the moral status of animals by recognising animals as sentient beings by promoting animal rights through a social media campaign, to further respect for both humans and non-human animals - To facilitate increased respect for all sentient life by promoting animal protection education, at Junior Cycle level - To lobby to ban the harmful use of animals for blood sports, racing events, any other form of entertainment or cultural events - To lobby to ban the harmful exploitation of animals for advertisement, fashion and art - To protect the environment by ensuring that farming and development activities are sustainable - To promote healthy living
