The main goal of this project is to influence the mindsets of younger generations so that young people will grow up to perceive both genders as equal and understand that your gender cannot limit you in any subject or skill. The YSI team have done this through story-telling and toys.
The team chose this issue because they all felt passionately about the importance of gender equality. As members of an all-girls school the team had often been subject to the effects of gender inequality. For example, subjects like wood work are not available in their school. They were also influenced by the fact the all Ireland hurling final for women did not receive even a fraction of the coverage that the men's all Ireland final received.