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Its the Yes Not the Dress

Its the Yes Not the Dress

Eureka Secondary School Kells, Co. Meath


The Idea

This project was a continuation of last year’s Challenge winning project by the same team. The goal of this project is to educate young people nationwide on the issue of rape culture, its prevalence and how it can be combatted. The team wanted to highlight the importance of sexual consent no matter what the situation and to provide information on this issue in a more modern and interactive way.

The Action

Through a series of national peer to peer workshops, the team has been educating students in schools and colleges on the importance of sexual consent and the issue of rape culture. They recognised a need for accessible programmes that teach young people about rape culture and consent and, working with Athlone Institute of Technology through support from the YSI Den, the innovators are in the process of creating a website,, that will provide consent workshops in an interactive digital format.

Following on from their successful poster campaign launched in May 2016, the team plan to launch a further series of posters focussing on consent in both heterosexual and LGBTQ relationships.

The Eureka team worked closely with their YSI Guide, Vice Principal, Guidance Councilor and The Dublin Rape Crisis Centre. 

The Impact

The  team plan to take their project far and to spread as much awareness about Rape Culture as possible. They presented their poster at the launch of the The Dubin Rape Crisis Centre’s annual report.

They embraced social media in a big way to bolster their awareness raising efforts. They used Christmas and Valentine’s Day to launch two online campaigns; #12DaysOfConsent and #Let’sGetConsensual.

In March, their #HeMustConsent campaign was implemented directly targeting young men. They also produced an awareness-raising video, ‘Locker Room Talk’, which reached almost 15,000 people on Facebook. The project has been widely featured in Irish mainstream and digital media.

"The lack of basic education around consent among our peers is what strived us to progress the project further."
Its the, Yes Not the Dress Team
Department of Rural and Community Development
Healthy Ireland
WorldWise Global Schools
Department of Education and Skills
Department of Children and Youth Affairs
Tomar Trust
Department of Social Protection
Vodafone Foundation
The Dormant Accounts Fund